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  • Writer's pictureBrooke Lindsay

Let's Get Real! UGC is Your Brand's Ultimate Wingman

Updated: Mar 12, 2023

Let me let you in on a little secret that's, well, not so secret anymore...

User Generated Content (UGC) is like the ultimate wingman for your marketing efforts. It's authentic, trustworthy, and can help you score big with potential customers.

Consumers these days are extremely savvy and as a digital consumer myself, I can vouch for the fact that in this climate, we want to save our pennies. Meaning it takes something extraordinarily relatable and engaging to capture my attention and pull at my purse strings.

Enter User Generated Content...

But what exactly is UGC? Think of UGC like getting set up on a blind date by a friend. Sure, you could go on a date with someone you found on a dating app, but when your friend vouches for them, you're more likely to give them a chance, right? Same goes for your brand. When potential customers see real people raving about your products or services, they're more likely to give you a chance

Plus, UGC is like having a personal cheerleader for your brand. When you encourage your customers to share their experiences with your products, you're creating a community around your brand. And who doesn't love feeling like they're part of the club?

It's a budget no brainer

Not to mention, UGC is a cost-effective way to create content for your brand. No need to shell out big bucks for a fancy photoshoot or influencer collaboration when you can use UGC to showcase your products in a real-life setting.

UGC often includes multiple jobs for the price of one collaboration! UGC creators are a one-stop shop for brands with collaborations often including:

  • Researching

  • Scripting

  • Hair and makeup

  • Sourcing trending music

  • Filming on brand and trending content

  • Photography

  • Recording voiceovers

  • Editing

  • Revisions

So, if you're not already tapping into the power of UGC, it's time to make a move. Trust me, your potential customers will thank you (and you might just score a second date!).

Where do I sign?

Ready to join the UGC revolution and take your brand's marketing to the next level? Then head over to my content creation page to see some examples of my work or check out my Instagram profile and let's make some magic happen!

Whether you need captivating social media content, inspiring blog posts, or a model who celebrates body positivity and self-love, I've got you covered. Let's collaborate and create content that truly resonates with your audience and showcases your brand's unique personality.

So what are you waiting for? Let's connect and start creating some amazing UGC content that will help your brand stand out from the crowd. I can't wait to hear from you!

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