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  • Brooke Lindsay

UGC: What is User Generated Content and why your business needs it

Updated: Sep 4



What is UGC?


UGC is brand-centric content created by everyday consumers and shared on social media. UGC differs from influencer content in that it focuses on your brand and audience, not the influencers.


Why UGC?


People no longer want to be sold to.


People would rather discover a product on their own by experiencing it through the experiences of people like them. People buy with their emotions, not their wallets.


People want to feel like they are buying from a friend who understands them.


The need for UGC is becoming increasingly important because it allows a product to be showcased in an authentic way that allows your audience to relate and build trust.


  • 12X more engagement with UGC videos

  • 92% Of consumers are more likely to trust someone they don’t know than branded content.

  • 86% Of businesses utilise UGC as part of their marketing strategy.

  • 50% Decrease in cost-per-click.



View My UGC Portfolio


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